乔·加维
When she was 14, Zoe Wroten-Morrissey sustained a severe leg injury in a motocross accident. It took multiple surgeries and a couple years of recovery and physical therapy before she could walk normally again.
But she never lost her passion for the sport. And shortly after she walks across the stage at Chartway Arena on Dec. 16 to receive her bachelor’s degree in marketing with a concentration in digital marketing from 最靠谱的网赌软件’s 斯特罗姆商学院, she’ll take the next step in promoting the sport she loves.
“I count my blessings every day,”她说。.
Wroten-Morrissey, who graduated from Grassfield High School in Chesapeake, was injured during a practice run for a 2016 regional competition in North Carolina. 她在起跳时突然停了下来, and the resulting hard impact shattered her right ankle, splintering her talus and lower tibia and fibula into “over 20 pieces.”
“Everything changed with just a single mistake,莫里西说, who got her first motocross bike at age 2 and began racing when she was 5. “I have a very high pain tolerance, but it was horrendous. It was an emotional ride for my entire family.”
Dr. 布莱克摩尔, a foot and ankle orthopedic surgeon with Atlantic Orthopedic Specialists, 让她重新站起来. She underwent three surgeries, including an ankle reconstruction.
She said she still has two plates in her ankle. “我失去了一点行动能力, 但总的来说，我的脚踝现在好了,莫里西说, who still rides motocross bikes though not competitively. “这才是最重要的.”
Her lengthy rehab first inspired her to pursue a career as a physical therapist. 但在2019年, she took a role as an event marketing representative/social media manager for Live Nation Worldwide Inc. 在弗吉尼亚海滩.
“That’s where I initially found my passion for social media marketing,”她说。.
She also realized that this could be an avenue for her to remain involved in motocross.
“I love the sport, but I can't risk another injury like that,” Wroten-Morrissey said. “So that's when I started to get involved with social media and the business aspect of the sport.”
She has been an event staff member/social media manager for Elizabeth City Motorsports Park since 2016; served internships at Loretta Lynn’s AMA Motocross Championships in 2020 and 2023; and this past summer took on social media management/marketing responsibilities for Budds Creek MX Park in Mechanicsville, 马里兰.
She also earned an associate degree in business administration and marketing from Tidewater 社区 College in 2022 before enrolling at ODU.
“我真的很喜欢他们的商学院. I loved the program,”她说。 of her decision to enroll at ODU. “And it was just very easy to transfer from TCC. They have the guaranteed-transfer program. 所以对我来说，这是不需要动脑筋的. 这次转移尽可能地无缝衔接.”
She has thrived at ODU, both inside and outside the classroom.
She serves as vice president of advertising and social media and budget director for the American Marketing Association Strome Marketers club. She also has a social media coordinator internship with the Mainivent Advertising Agency, 处理亨特俱乐部农场的客户.
米歇尔•卡彭特, senior lecturer in the Department of Marketing and adviser for the Strome Marketers, 赞扬了莫里西的职业道德.
“I have been impressed with her continuous active engagement and initiative in the club,卡朋特说, who has Wroten-Morrissey in her Marketing Policy and Strategy course. “To date she has developed multiple social media posts for several of our key events and assisted with Marketing and Sales Week, Strome品牌挑战, our Ice Cream Social and the Fall Org Fair. We are thankful for her leadership and look forward to Zoe’s future success.”
1月, she will start a job with Florida-based FELD Entertainment as a VIP experience host for all 17 rounds of its Supercross events, 三轮超级摩托车越野赛, as well as the final round of Monster Jam. Wroten-Morrisey will guide fans through a behind-the-scenes look at the track and interactions with the professional riders. She said this is a seasonal position but could become a full-time job.
She sees this – and her other motocross positions – as steppingstones to potentially becoming a marketing manager for FELD or one of the major motocross teams.
“所以这是我的最终目标,”她说。, “to just kind of build up to that point by taking little positions until they grow into something bigger.”